About this Project
The Formerly Incarcerated College Graduate Network (FICGN) is a nonprofit organization that was seeking to refresh and enhance social media graphics, presentations, and promotional flyers to create a cohesive and engaging brand presence.
I utilized the existing FICGN logo to maintain brand recognition, in addition to selecting typefaces and colors that complemented the logo to build out the organization’s branding, to ensure a consistent visual identity.
ROLE | Designer
CLIENT | FICGN
MISSION | To promote the education and empowerment of formerly incarcerated people through a collective community.
URL | https://ficgn.org/
About this Project
The Literacy Lab, a nonprofit organization, sought to elevate their social media presence. I began by conducting a comprehensive social media audit, identifying their strengths and weaknesses, and providing actionable recommendations to achieve their goals. Leveraging The Literacy Lab’s established brand recognition, I designed polished social media graphics and videos to establish a consistent visual identity.
At the eight-month mark, I conducted a detailed social media analysis, reporting on key engagement metrics such as top-performing posts, interactions, shares, and impressions. My strategic recommendations and creative work led to significant increases in engagement across all platforms.
ROLE | Social Media Manager +
Graphic Designer
CLIENT | The Literacy Lab
MISSION | The Literacy Lab provides students–in communities experiencing racial and/or economic inequities–with evidence-based, culturally responsive literacy instruction as preparation for academic, professional, and personal success.
