About this Project
The Client sought a modern logo for their mixology business. Initially, they created a logo and vision board using Canva, with a color palette of soft pinks, greens, ivory, gold, and lavender, aiming for a feminine and soft aesthetic.
Upon reviewing the Client's social media page, I noted the high-quality ingredients and custom cocktails they offered. It became clear that their existing color palette didn't fully represent the sophistication and luxury of their services. To better align their branding with their offerings, I chose dark green as the base color, symbolizing abundance and luxury, and built out the rest of the palette from there.
For the logo, I experimented with typefaces that were bold enough to be easily identified, yet possessed delicate elements. The Client wanted an aspect of mixology to be incorporated in the logo and I choose to use a cocktail glass to represent the letter “O”.
Logo Design
Here is a selection of my favorite logos that I have designed over the years.
