The Literacy Lab, a nonprofit organization, sought to elevate their social media presence. I began by conducting a comprehensive social media audit, identifying their strengths and weaknesses, and providing actionable recommendations to achieve their goals. Leveraging The Literacy Lab’s established brand recognition, I designed polished social media graphics and videos to establish a consistent visual identity.
At the eight-month mark, I conducted a detailed social media analysis, reporting on key engagement metrics such as top-performing posts, interactions, shares, and impressions. My strategic recommendations and creative work led to significant increases in engagement across all platforms.
